How does reply quality indicate ad fatigue?

Reply quality is an important indicator of ad fatigue as it reflects how well your audience is engaging with your ad. High-quality replies suggest that the ad resonates with the audience, while low-quality or negative replies indicate that the ad may be fatigued. This can manifest as irrelevant comments or negative feedback.

Monitoring reply quality helps advertisers understand audience sentiment and engagement levels. When reply quality declines, it signals a need to refresh the ad creative to better align with audience expectations and preferences.