Trends & insights
What are the risks of not having a data retention schedule?
Summary
Lack of a schedule can lead to compliance risks and inefficiency.
Not having a data retention schedule can lead to compliance risks, such as potential legal penalties for not adhering to regulations like GDPR. It can also result in inefficient data management, with outdated or irrelevant data cluttering your systems. This can reduce marketing effectiveness and damage your reputation by sending messages to uninterested recipients.