How often should I perform list hygiene?

List hygiene should be performed regularly, ideally before launching major email campaigns and on a quarterly basis. Frequent updates ensure that your contact information remains accurate and relevant, improving the outcomes of your marketing efforts. Regular list hygiene helps maintain a high sender reputation, which is essential for email deliverability.

Performing list hygiene involves removing duplicates, verifying email addresses, and updating contact details to reflect any changes. This process helps prevent sending emails to inactive or incorrect addresses, which can negatively impact your campaign performance and brand reputation. By maintaining clean and up-to-date lists, you can enhance engagement and conversion rates.