How do visuals complement text in trade show signage?

Visuals complement text in trade show signage by providing additional context and enhancing understanding. They can simplify complex information and make key points more memorable. Infographics, for instance, can illustrate data or processes more effectively than text alone. By balancing text and visuals, exhibitors can ensure their message is both informative and engaging. This approach helps maintain visitor interest, encouraging them to explore the booth further and engage with the brand.