How can stakeholders actively contribute to information architecture without design skills?

Stakeholders can actively contribute to information architecture by focusing entirely on business goals, user priorities, and content requirements. They do not need design skills to identify which information is most critical for their target audience. During a collaborative workshop, stakeholders can participate in card sorting exercises to group related topics together logically. They can also help define the primary actions they want users to take on key landing pages. By focusing on the hierarchy of information rather than visual layouts, stakeholders provide invaluable strategic input. This collaborative process ensures that the final structure aligns with both business objectives and user expectations. It also builds shared ownership of the project from the very beginning, making future approvals much smoother. Ultimately, the best information architecture is built on clear business logic rather than artistic design talent.