Trends & insights
What types of addresses should be on a suppression list?
Summary
Include competitors, job seekers, and uninterested domains.
Addresses that should be on a suppression list include those of competitors, job seekers, and domains that have consistently shown disinterest in your offerings. By excluding these addresses, you can focus your email marketing efforts on potential leads who are more likely to engage. Suppression lists help maintain a clean email list, improve engagement rates, and protect your sender reputation by reducing the risk of bounces and spam complaints.