Should you fix page speed before raising bids?

Yes, you should fix page speed before raising bids. Optimizing page speed ensures that your landing pages are ready to convert visitors effectively.

When your pages load quickly, users are more likely to stay and engage, reducing bounce rates. A faster page speed can lead to higher conversion rates, as users appreciate a seamless browsing experience. Improved page speed also positively impacts your Quality Score, which can lower your cost per click in paid campaigns. Search engines favor websites that load quickly, which can enhance your organic search rankings. By addressing page speed first, you ensure that any increased traffic from raised bids is not wasted due to slow loading times. Investing in page speed optimization can lead to better ROI from your advertising efforts. Ultimately, a fast-loading site contributes to a positive user experience, which is crucial for both paid and organic success.