What should a QR code on a business card link to?

A QR code on a business card should link to a mobile-first, dedicated landing page. This page should offer valuable content that aligns with your networking goals.

By directing users to a specific landing page, you can provide a seamless and engaging experience tailored to their needs. It’s essential that the landing page is optimized for mobile devices, as many users will scan QR codes using their smartphones. The content on this page should be relevant and informative, potentially including your contact information, portfolio, or a brief introduction to your services. Consider adding a call-to-action to guide visitors on what to do next, such as scheduling a meeting or signing up for a newsletter. Including social media links can also help visitors connect with you on other platforms. Additionally, ensure that the landing page loads quickly to prevent users from leaving before it fully displays. Regularly updating the content on this page can keep it fresh and engaging for repeat visitors.