What is a good budget split for beginners?

A 60/40 split between search and social is a good starting point for beginners. This allocation helps in capturing leads while simultaneously building brand awareness.

Search advertising is crucial because it targets users actively looking for products or services. It allows businesses to reach potential customers who are already interested in what they offer. On the other hand, social media advertising is essential for engaging with a broader audience. It helps in creating a community around your brand and can drive significant traffic to your website. By focusing more on search, you can ensure that your marketing efforts are conversion-driven. Meanwhile, investing in social media helps in establishing a strong brand presence. This balanced approach allows beginners to test and optimize their strategies effectively.