What is the best time to start promoting a webinar?

The best time to start promoting a webinar is about three to four weeks before the event. This timeline allows you to build anticipation and give potential attendees enough time to plan their participation. Begin with a broad announcement to all relevant segments, followed by more targeted emails as the date approaches. Each email should offer new information or incentives to keep the audience engaged. By starting early and maintaining consistent communication, you can maximize attendance and interest.