How often should B2B companies update or audit their customer success stories?

B2B companies should perform a comprehensive audit of their customer success stories at least twice a year to ensure alignment with active service offerings. As your company scales, older portfolio assets that highlight lower-tier services or legacy positioning can inadvertently attract unqualified inbound sales leads. Remove or rewrite case studies that emphasize outdated service delivery models, replacing them with stories that reflect your current target enterprise accounts. Ensure that technical metrics, software integrations, and client executive titles remain accurate over time. Regularly refreshing your proof library maintains strong conversion performance and keeps your sales enablement material aligned with present revenue goals.