Trends & insights
How should I handle a false positive ad disapproval?
Summary
Verify compliance, submit an appeal, and escalate through direct support channels without making minor edits.
When facing a false positive ad disapproval, you should first document the specific policy cited and compare the flagged asset against your compliance guidelines. Once you verify that the ad is fully compliant, submit a formal appeal through your platform dashboard. If the automated appeal is rejected, you must escalate the issue through a direct support representative or your agency partner. Avoid making minor edits to the flagged ad during the appeal process, as this can reset the review queue. Instead, present a clear, evidence-based case highlighting why your copy complies with the platform policies. Keeping a detailed log of all policy interactions helps build a strong case for manual review. This systematic approach ensures that your account remains in good standing even during automated sweeps.