Trends & insights

Does EAA compliance B2B affect companies located outside the European Union?

Summary

Yes, any business targeting the German market must comply, regardless of where the company is headquartered.

Yes, EAA compliance B2B requirements apply to international companies located outside the European Union if they target the EU market. The Barrierefreiheitsstärkungsgesetz focuses on protecting users residing within Germany, meaning any business offering digital services there must comply. If your American, British, or Asian business operates a localized German website, you are legally obligated to meet these standards. Failing to do so can result in your digital services being restricted or blocked within the European market. This regulatory approach is highly similar to the extraterritorial application of the GDPR. Many European B2B clients are already updating their procurement guidelines to require accessibility compliance from all global vendors. Aligning your digital platforms with these standards ensures you do not lose valuable European partnerships. It also demonstrates your commitment to inclusive business practices on a global scale. Preparing your website now secures your position in the highly competitive European marketplace.

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