How often should a B2B website audit its partner logo wall?

A B2B website should audit its partner logo wall at least once a year to ensure accuracy, compliance, and relevance. Over time, business relationships evolve, clients migrate to other solutions, and partner brand guidelines change. Displaying outdated logos of companies you no longer work with can lead to legal issues and damage your professional reputation. During the audit, verify that your written permission agreements are still valid and that the logos reflect current branding. You should also replace older logos with newer, more relevant client success stories that match your current market positioning. This practice ensures that your social proof remains fresh, accurate, and highly persuasive to modern buyers. It also prevents your website from looking neglected or out of touch with your actual business operations. Regular maintenance of these trust signals is a simple yet powerful way to protect your brand’s credibility.