Do I need written permission to display client or partner logos on my website?

Yes, you must secure explicit written permission before displaying any client or partner logos on your B2B website. Trademark laws protect corporate brand assets from unauthorized marketing use, meaning that standard service agreements rarely grant automatic promotional rights. Publishing a logo without consent can lead to legal disputes, cease-and-desist letters, and damaged professional relationships. To remain compliant, marketing teams should establish a standard logo-use consent form or addendum. This document should detail exactly where, how, and for how long the logo will be displayed. In the DACH region, corporate compliance is taken very seriously, making documented permission even more critical. By securing formal consent, you protect your business from liability while demonstrating respect for your partner’s brand. It also ensures that your social proof remains legally sound and highly credible for prospective clients.