How can earned media benefit SMBs?

Earned media benefits SMBs by providing free publicity and enhancing brand credibility. It includes organic mentions, shares, and reviews that a brand earns through quality content and customer satisfaction. This type of media can significantly increase brand awareness and trust without direct costs. SMBs can leverage earned media by encouraging user-generated content and engaging with their audience on social media. The credibility gained from earned media can lead to increased customer loyalty and conversions.