How should SMBs balance their marketing budget across channels?

SMBs should balance their marketing budget by strategically allocating resources across owned, earned, and paid channels. This involves assessing current performance, identifying high-potential areas, and focusing on channels that deliver measurable results. Owned channels should be prioritized for long-term growth, earned media for brand credibility, and paid media for targeted reach. Regularly reviewing and adjusting the budget based on performance data ensures that resources are used effectively to drive business objectives.