Why should trendy fonts be avoided in B2B design?

Trendy fonts should be avoided in B2B design because they often sacrifice readability for aesthetics. In technical B2B contexts, clarity and precision are more important than following trends. Fonts that are difficult to read can hinder communication and detract from the professionalism of the brand. Instead, focus on timeless designs that prioritize functionality and user experience. Testing fonts for legibility across different devices and environments can help ensure effective communication.