What are best practices for implementing typography in digital marketing?

Best practices for implementing typography in digital marketing include establishing a clear hierarchy and ensuring consistency across platforms. Use typography to guide users through content, differentiating between headings and body text. This helps improve navigation and enhances user experience. Incorporate typography into digital assets like websites and social media to strengthen brand recognition. Testing typography for readability and accessibility is crucial, ensuring it meets the needs of all users, including those with disabilities.