What are call-only ads?

Call-only ads are a type of ad in Google Ads designed to encourage potential customers to call your business directly. These ads appear on mobile devices and feature your phone number, a brief description of your services, and a call button. This setup is particularly effective for businesses that rely on phone inquiries for generating leads. By eliminating the need for a website visit, call-only ads streamline the customer journey and facilitate immediate communication with your business.