What challenges do businesses face with call-only campaigns?

Businesses may face several challenges with call-only campaigns, including ensuring they have adequate staffing to handle increased call volumes. This requires proper training and resource allocation to ensure calls are answered promptly and professionally. Another challenge is accurately attributing calls to specific campaigns, especially when multiple ads are running. Using call tracking software with detailed analytics can help mitigate this issue. Additionally, businesses need to regularly review and optimize targeting criteria to avoid irrelevant calls.