How can businesses set up call tracking effectively?

To set up call tracking effectively, businesses should start by selecting a reliable call tracking provider that integrates with Google Ads. Assign unique phone numbers to each campaign and configure ads to display these numbers. This setup allows businesses to track which campaigns are generating calls. Additionally, staff should be trained to inquire how callers found the business, providing qualitative data to complement quantitative analytics from the tracking service. This comprehensive approach aids in optimizing marketing efforts.