What is SEO migration?

SEO migration is the process of transferring a website’s SEO equity during a redesign or replatforming. It involves mapping URLs, setting up redirects, and ensuring internal links are updated. This process helps maintain search engine rankings and traffic by communicating changes to search engines effectively.

Without proper SEO migration, a website risks losing visibility and authority. It is essential for businesses to retain their online presence and continue attracting organic traffic. Effective SEO migration requires careful planning and execution to safeguard all SEO efforts made previously.