How do redirects help in preserving SEO during a website redesign?

Redirects play a vital role in preserving SEO during a website redesign by ensuring that users and search engines are directed to the correct new pages. 301 redirects are particularly important as they pass on the SEO value from old URLs to new ones, maintaining rankings and traffic.

Without proper redirects, search engines may see the old pages as missing, leading to a loss in authority and visibility. Implementing redirects helps avoid 404 errors and ensures a smooth transition. They are a key component in any SEO migration strategy, helping to retain the site’s existing SEO equity.