Trends & insights

What should be considered when updating internal links during a redesign?

Summary

Update internal links to reflect new URLs and maintain SEO.

When updating internal links during a redesign, it is essential to ensure that all links point to the new URLs. This prevents broken links and maintains the flow of link equity throughout the site. Internal links should be audited and updated to reflect the new site architecture.

Additionally, consider the strategic placement of internal links to enhance user experience and SEO. Properly updated internal links help search engines understand the site’s structure and improve indexing. They are crucial for maintaining the site’s overall SEO performance during a migration.

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